DA VINCI CODE POLL -- Despite sensational reports to the contrary, most Americans are not buying the key theological premises of The Da Vinci Code says a poll commissioned by the North American Mission Board (NAMB). Baptist Press reports that NAMB commissioned Zogby International to conduct the poll, which involved a sample of 1,200 adults surveyed by telephone in March. 23% of Americans have read the novel, while 43% said they were familiar with the content. Among those who had read it, more than 60% believed that the Bible is closer to the truth, while only 10% believed Dan Brown's novel is more truthful. Among the entire sample, 72% believed that the Bible was closer to the truth. "The most striking result from the survey is that after either reading or hearing about The Da Vinci Code, 44% of respondents were more likely to seek the truth by studying the Bible, while only 20% were less likely to study the Bible," said Ed Stetzer, missiologist and director of NAMB's Center for Missional Research.