Monday, November 28, 2005

Christian T-Shirts More Popular Than NBA or Abercrombie
Religion News Service

Christian t-shirts are a more popular choice among young adults than either NBA-themed or Abercrombie & Fitch logo tees, according to a new nationwide survey by Internet retailer DATOmana.
419 adults aged 18 - 34 from across the country were surveyed about their tastes in tees. When presented with a variety of t-shirts, including an Abercrombie & Fitch logo tee, a NBA-licensed tee and a Christian tee, 40 percent chose the religious tee, versus 16 percent for the NBA tee and 30 percent for the Abercrombie tee. When asked what would motivate them to wear a t-shirt with a religious message on it, most said simply that they would do so if they liked the message on the shirt. Only 6 percent said they would only wear one "as a joke."
"America's love of religious t-shirts shouldn't really come as a surprise," says Tom Biggs, president of DATOmana. "Research has shown that almost three-quarters of Americans consider their faith to be a very important part of their life, and younger Americans are more likely than any previous generation to feel comfortable wearing clothing that not only reflects their personal attitude, but their beliefs, as well."

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